February 12, 2023
5 Hacks of How to Write a Product Description That Persuades
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Sarmad Sultan
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“I have written 100s of product description examples, yet none are great for selling. I don’t know why.” Does this sound familiar to you?

I am sure it does.

Thousands of product description examples are written every day. Yet, a few of them are capable of sales.


Some need an aggressive approach. Some need punchier lines. Some need something else.

What to do, then?

Follow this best kickstarter guide for writing product description examples that boost your product sales and are easy to write. The guide lists five of the best strategies that you can follow.

So, let's dive into writing epic product descriptions without wasting a moment.

1. Talk about Benefits, not Features

![talk about the benefits not features.png](https://storage.googleapis.com/copy-checker-a5716.appspot.com/talk_about_the_benefits_not_features_d5dbbfa2d1.png)

We buy things for their benefits, not their features and how a particular product improves our lives. That is the goal. But still, almost all product description examples are full of features. Like,

Example 1: “This cream has silica gel in it.”

Example 2: “This mobile phone has a 4000 mah battery.”

Well, no one cares.

Instead, write benefits in your product description examples, i.e., what the product can do. Like,

Example 1: “The cream adds glow to your face for 24 hours.”

Example 2: “The mobile phone lasts upto 7 days due to its long-lasting battery.”

That’s the right way of writing product description examples. That’s the mantra of writing good product description examples.

2. Use Story-Telling

Stories are captivating. They stir emotions and add a human touch to your product descriptions. That’s why you can use stories as a valuable marketing technique.

Use story telling.png

So, How do you write stories?

First, use imagination to think about how your product relates to any character that your customer likes. It can be Iron Man, Batman, or Maverick from Top Gun.

Next, describe the character's plot and add your product central to the theme. Show your customer how your product benefits the superhero in its battle.

That’s all your story is.

Need an example for this? Here it is.

“Join Maverick Team in a mission to destroy the enemy's base. All you require is a bag capable of holding everything in place and bearing the rapid G’s that Maverick Pulls. Don’t worry, S&M’s Bag, with enough zips and matt-carbon fiber, is at your back to perform this mission.”

See how the benefits of the bag are highlighted and merged into the Maverick theme. You can do that as well. However, if you struggle to write stories, you can read our article How To Write Better?

3. Address Their Pain Points

I never buy a product that doesn't ease my life and its hassle — EVEN if it moves the sun with one click. That’s a key point to consider.

Address Their Pain Points.png

When writing product description examples for a product that addresses a pain point, it's important to use language that resonates with the customer. Use clear and concise language that conveys the benefits of the product and its ability to solve the customer's problem.

Additionally, use language that speaks to the customer's emotions and feelings: emphasise the relief the product will provide, explain how it will make their life easier, and discuss how it can help them achieve their goals.


"If you are selling a water hose, highlight its use in saving water or preventing spillage in your product description examples. Better if you add bullet points of it in the product picture."

Only benefits convert to selling. This is the benefit that addresses the pain people are having.

Doing this will create a product description example that captures customers' attention and entices them to purchase.

4. Use Humour

Most of the product description examples are full of dry details. That’s why no one reads them. That’s why none of them make sales.

But what if I tell you there is a way to engage your customers through product description examples? Is there a way to keep them hooked through the end? Would you believe it? No?

Ok, Fine!

See for yourself,

“Bored of seeing pigeons coming out of Magician’s Hat? This time Witness an elephant coming out of this M&M Bag. All it requires is the assembly of its legs zipped in side pockets, trunk placed in the tight seal inset pocket, and leftovers squeezed into double sides wet pockets.”

We all crave something that makes us laugh. So, why don't you use humour in your product description that your customer is compelled to read?

Therefore, add humour in your product description. For this purpose, you can also add surprises, feelings, or other voices. Use your creativity to get ahead of your peers. But remember that you must know how to avoid plagiarism at all costs.

5. Add Social Proofs

We, as social animals, live in groups. Make choices that our group makes. Consider things that our group prefers.

Add Social Proofs.png

This is why adding social proofs of your product in the product description examples will add credibility to your product. It will increase its acceptability.

Usually, people look at product reviews for credibility, but you can also use product description examples for this purpose.

Here is how,

Example 1: “Upto 4 Million People regularly buy our toothpaste.”

Example 2: “7 Thousand customers have trusted our ceiling Fans for their new homes.”

Lines like these add tremendous value to gain the trust of your customers. You can add customer testimonials in your product description examples. You can add the number of people who use your product. You can also add the best lines your customers have told you in your product description examples. Social proof is a gateway to how to grow a small business.

Checklist to Write Product Description

Checklist to Write Product Description.png

Writing effective product description examples is important for any successful ecommerce business. I've added a checklist that you can follow to write basic elements of product description examples. But, ensure you follow one of the above strategies and include the given elements.

Here is a quick checklist for how to create engaging and informative product description examples:

  • Start with a unique and attention-grabbing headline.
  • Write a clear, concise, and informative body copy.
  • Use visuals to support and enhance the copy.
  • Include relevant keywords for SEO and customers.
  • Make sure the description is accurate and up-to-date.
  • Offer value-added information like product specifications, warranties, etc.
  • Use industry terms and language to keep the description professional.
  • Keep the tone conversational and approachable.
  • Include a call-to-action to encourage customers to purchase.
  • Optimize the description for all devices.
  • Create appealing pictures for your product description.

There is good news for you. CopyChecker provides free SEO and plagiarism tools to help you write the best product descriptions. So, please take advantage of our free tools.


Writing product descriptions can be a difficult and time-consuming task. However, with the help of a creative product description example template, you can save time, energy, and resources while producing unique, high-quality content. Please follow the 5 epic product description examples and share with us their results.